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    Mobile Technology in Business

    Wednesday, November 18, 2009

    In this post, I will discuss about Mobile Technology in Business.

    Mobile Technology will includes such as Radio Frequency Identification (RFID),
    Mobile Phones, Laptop, Personal Digital Assistant (PDA) and Global Positioning
    System (GPS).

    Use of Mobile Technology in Business :

    Marketing
    Have you ever thought of doing marketing using mobile technology?
    By using Mobile Technology, it is not only lower your cost for marketing,
    but it may also increase the market share effectively!

    Read the fact below this
    (credit : http://mobileinc.co.uk/2009/06/i-love-nikes-mobile-marketing/ )




    Nike launched a 23-story interactive billboard in times Square displaying
    customisable footwear from the Nike iD range.

    You dial the number that
    appears on the billboard and use your phones keypad to start customising the
    on-screen shoe….in real time! You then get sent a text message with a link to
    download a wallpaper of your design or even buy it.

    The beautiful thing
    about this is that it works on every phone, no apps, no software, just a simple
    phonecall. Brilliant.


    Improve Management
    How it can improve your management? For an example , by using technology
    such as Radio Frequency Identification , you may easily track your products
    easily from the factory until the retailing stores. Eventually, this helps the
    stocks are easy tracked and improves the inventory management system.

    Besides RFID which can help to improve management, other mobiles such as
    Mobile Phones , Personal Digital Assistant, and Laptop actually played a very
    big role in business to improve management too. For a common example, taking
    down notes and manage daily activities using the Personal Digital Assistant.

    Work Related
    Mobile Technology can make the job be done more efficiently and easily.
    A simple example, a taxi driver use GPS so that he won't get lost and know
    the shortest and fastest way to the destination of the customer wants.


    Personal Opinion
    In my opinion, mobile technology is really useful to an organization as it can
    perform many tasks such as from marketing , tracking stocks and work related.
    Besides the RFID technology, I believe most of the technology is already available
    in Malaysia and we can already start using it for good purposes in business.
    Investing on Mobile Technology may bring back a large return from the investment
    depending on how we use it.


    posted by Shuuya-kun @ 9:32 PM  

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